1910 Fruitgum Company is an American bubblegum pop band originating from Linden, New Jersey. Formed in the late 1960s, the group became a defining act of the bubblegum pop genre. They are best known for their hit singles such as "Simon Says", "1, 2, 3, Red Light", and "Indian Giver", which achieved significant chart success. Signed to Buddah Records, the band was a key player in the late 1960s pop scene, appealing to younger audiences with their catchy melodies and playful lyrics. 1910 Fruitgum Company remains an emblematic name in bubblegum pop, influencing the genre's development and its enduring appeal.

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